Help people find you. Help them understand you.
Build a discoverable website with content that explains what you do and how you can help.
The foundations of a clear website.
Explore the supported foundations.
Page titles, descriptions, canonical URLs and link-sharing information, with locale-aware page URLs.
Answer real questions with your own expertise.
Explain who your service is for, how it works and what customers need to prepare. Make answers easy to scan and support them with verifiable details.
Need a starting point? Ask AI for suggestions.
Use page content or a brief to get suggested meta titles and descriptions. Choose which suggestions to apply.
You choose and refine.
1. Add page content or a brief.
2. Select “Suggest SEO with AI”.
3. Review the suggestions and select “Use this suggestion” for each field you want.
Clear answers. A better starting point.
From preparing your content to measuring what happens after launch.
SEO supports discovery and understanding. AEO focuses on clear answers. Both benefit from accessible pages and useful content. Google AI Overviews and AI Mode do not require special Schema markup for eligibility.
Start with buying questions: who the service is for, what is included, the process, starting prices and conditions. Add real work, service areas and contact details. Specific business information makes answers more useful than generic copy.
Use real customer questions and answer the main point first. Explain conditions and link to details where needed. Avoid keyword stuffing or repetitive questions. Help people make a decision.
No guarantee of rankings or citations. Structured Data should describe the information people can actually see. Each platform decides what to crawl and show. Keep information accurate, useful and current.
AI suggests a Meta title and Meta description from page content or a brief. Apply individual suggestions and edit them. Check service names, facts and brand voice before publishing. AI does not guarantee rankings.
Use Google Search Console to review indexing, search queries and clicks. Combine this with business outcomes, such as enquiries or quote requests, using the measurement tools you have installed. Use the findings to prioritize improvements.
Article writing, keyword research and ongoing SEO are agreed separately according to your services. We define the team’s deliverables and the information you need to provide before starting.
You know your business. We help care for your website.
Clear responsibilities keep your website aligned with your business.
- 01You keep information current
Maintain accurate service descriptions, business information and contact details.
- 02We help shape the structure
Arrange pages, headings, links and settings within the agreed scope.
- 03Review as the business changes
Update services and content so your website stays aligned with your business.
Start with what customers want to know about you.
Talk to our team about the content and website foundations that suit your business.