AI IN BRAND CONSOLE

Your brand comes first. Build on it with AI.

AI uses your Brand Brain alongside the page brief to help create content and blocks with your business, audience and tone in mind. Refine the draft in Brand Console.

BRAND BRAIN

AI works with your brand context.

Brand Brain holds the identity you define for your brand. AI uses that context together with each page brief when generating content and blocks.

Who you are shapes how you communicate.

Business and positioning — what you do and the value you communicate
Audience — who you are speaking to
Objectives — what your website should help achieve
Tone of voice — how your brand speaks and tells its story

01 / YOUR BRIEF

Start with what you know about your business.

You do not need a finished page plan. Explain what the page is for, who it should reach and what they should do next. A clear brief gives the suggested direction a useful starting point.

Brand Console · A sample brief for an AI-assisted page
Brand Console · A sample brief for an AI-assisted page
02 / FIND YOUR DIRECTION

Choose a direction before building the page.

The system suggests designs based on your brief. Choose a starting point that suits your content before moving on to a page draft.

Concept diagram: brand context and brief to page directions
Concept diagram: create a whole page
Concept diagram: add a block to an existing page
A / NEW PAGE

Create a new page.

Give a new service, brand story or campaign a page of its own. Start with a brief and choose a direction for the whole page.

B / PAGE BLOCKS

Add to an existing page.

When a page already exists, use AI to help compose the blocks you need, then arrange them with the existing content in Page Builder.

03 / MAKE IT YOURS

The first draft is a start. Make it yours.

Edit the copy, choose imagery and adjust the elements in Page Builder to match your brand before publishing.

Brand Console · An example of editing content in Page Builder
Brand Console · An example of editing content in Page Builder
LET’S GET STARTED

Bring your next idea.

Bring the page goal, audience, key information and any imagery you have. We will help you find a useful starting point.