Your brand comes first. Build on it with AI.
AI uses your Brand Brain alongside the page brief to help create content and blocks with your business, audience and tone in mind. Refine the draft in Brand Console.
AI works with your brand context.
Brand Brain holds the identity you define for your brand. AI uses that context together with each page brief when generating content and blocks.
Who you are shapes how you communicate.
Business and positioning — what you do and the value you communicate
Audience — who you are speaking to
Objectives — what your website should help achieve
Tone of voice — how your brand speaks and tells its story
Start with what you know about your business.
You do not need a finished page plan. Explain what the page is for, who it should reach and what they should do next. A clear brief gives the suggested direction a useful starting point.
Choose a direction before building the page.
The system suggests designs based on your brief. Choose a starting point that suits your content before moving on to a page draft.
Create a new page.
Give a new service, brand story or campaign a page of its own. Start with a brief and choose a direction for the whole page.
Add to an existing page.
When a page already exists, use AI to help compose the blocks you need, then arrange them with the existing content in Page Builder.
The first draft is a start. Make it yours.
Edit the copy, choose imagery and adjust the elements in Page Builder to match your brand before publishing.
Bring your next idea.
Bring the page goal, audience, key information and any imagery you have. We will help you find a useful starting point.